MARKETING PRODUCTION
Achieving cost savings and marketing efficiencies in press production
Marketing budgets were under pressure and as a joint approach marketing and procurement were seeking to reduce unnecessary spend without impacting levels of activity, quality or agility of programmes. > Read more
TV Cost Consulting
MSc negotiated production savings of €351k, reducing the planned production budget of €1.5mn by 23%, with no impact on the execution of the creative concept. > Read more
Marketing Materials
Desire to introduce some level of above market sourcing to reduce costs and to increase point-of-purchase communications consistency. > Read more
Point of Sale print
Retail business with 10,000 outlets across Europe, spending in excess of $12mn per annum on c.12 campaign cycles per year. > Read more
MARKETING AUTOMATION
Construction of an E-Shop for Marketing Materials
International packaged goods business with major operations across Europe. Sourcing in excess of £30mn of branded merchandising equipment each year, with a mixture of permanent and temporary in-store displays. > Read more
Developing and Launching a Global Management System
Global branded goods client with marketing spend in excess of $100m. The client had c. 1000 advertising executions which were approved for usage, but as these were held on 4 separate and free-standing systems it was extremely difficult to access them. > Read more
Strategy Development
Multiple product launches each year (50+) with complex packaging requirements for each managed through a range of on-line systems. Annual spend on packaging adaptation and localisation in excess of £3mn. > Read more
BENCHMARKING AND AUDITING
Cost Benchmarking
As a result of the MSc benchmarking, the DAM Service Provider agreed to a new rate-card, which delivered annual savings in excess of 35%, reducing costs by a minimum of £150k in the first full year of implementation. > Read more
ORGANISATIONAL EXCELLENCE
Role of Procurement in Marketing
Objective was to optimise the sourcing of marketing goods and services with an annual value in excess of €150mn. To date the initiative has delivered tangible commercial benefits in excess of €13.6mn, through a €1.2mn reduction in TV production costs and enhancements in media buying efficiency to the value of €12.4mn. > Read more
