Marketing Supply Chain Institute

The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.

PROGRAMS

OVERVIEW
Through the Marketing Supply Chain Institute, the Chief Marketing Officer (CMO) Council has teamed with the Business Performance Innovation (BPI) Network to drive best practices and thought leadership in marketing supply chain operations through two distinct programs called "Mapping + Tracking the Optimized Marketing Supply Chain" and "Competitive Gain in the Demand Chain." Learn more »

EXPERT DIALOGUE

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group. In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Watch »
Sponsored by Archway.

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

Source: Seeking Alpha

According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).

Source: I-Newswire.com

All facts & stats »

REPORTS & WHITE PAPERS

Mapping + Tracking: A Straight Line To The Front Line Growth and recovery are at the top of every executive's to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business… Download white paper »

Competitive Gain in the Demand Chain ReportGo-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »

Download White Paper : Promotion Commotion: A View Into the Needs and Setbacks of the Front Line

Promotion Commotion: A View Into the Needs and Setbacks of the Front Line The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost … Download report »

ARTICLES

June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »

November 23, 2010 - 2 of 2: Elements of a Modern Demand Generation Plan... Program Translation by Adam Needles, Leftbrain
Part Two: Program Translation Developing your initial buyer-targeting context gives you the baseline you need to start to build your demand generation plan. By this point, you should have a clear idea of the following: who your target buyer is; what constitutes a lead that is qualified to go to sales; what are the conversion steps and quantitative dynamics you’ll face in your nurturing programs; and what your overall ‘reverse-funnel math’ looks like. These are all critical inputs. Read more »

All articles »

Privacy Policy

The Marketing Supply Chain Institute takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data (“Personal Information”) is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected
All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'
Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.marketingsupplychain.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses
By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information
This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.