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COMPETITIVE GAIN IN THE DEMAND CHAIN

COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.

News Center

February 22, 2011 - CMO Council Study Reveals Sales Groups Hoard Marketing Consumables To Circumvent Ineffective Marketing Supply Chain Operations by ,
PALO ALTO, Calif. (Feb. 22, 2011) – Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. … Read more »
November 29, 2010 - CMO Council Study Finds Blind Spots In Go-to-Market Process Limit Demand Chain Performance And Revenue Optimization by , CMO.com
A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign… Read more »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.

more facts »

ARTICLES

Following the footprints · The Economist

1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context · Leftbrain

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