COMPETITIVE GAIN IN THE DEMAND CHAIN
COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Articles
June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
November 9, 2010 - 1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context by Adam Needles, Leftbrain
How many posts a week do you find with ‘tips and tricks’ for improving your demand generation program or for leveraging marketing automation technology? These posts are valuable, yet if you are part of the 97-98% of B2B marketers that either are not currently using marketing automation technology or that are not using it successfully – a reality I covered in parts one and two my ‘Real State’ of modern demand generation series – then you’ve got bigger fish to fry. Read more »
How many posts a week do you find with ‘tips and tricks’ for improving your demand generation program or for leveraging marketing automation technology? These posts are valuable, yet if you are part of the 97-98% of B2B marketers that either are not currently using marketing automation technology or that are not using it successfully – a reality I covered in parts one and two my ‘Real State’ of modern demand generation series – then you’ve got bigger fish to fry. Read more »
Blogs
The 21st Century Supply Chain
This blog provides insights on today's supply chain trends and issues. Read more »
This blog provides insights on today's supply chain trends and issues. Read more »
Facts & Stats
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Source: Seeking Alpha
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.
Source: Zacks Equity Research
Books
White Papers
The #1 Way to Enable Greater Market Success
A great gotomarket strategy, poorly executed, is destined to fall short of expected results. Geoffrey Moore’s book, Crossing the Chasm, is one of the best strategy books ever on how to market and sell both disruptive and continuous innovation via the Technology Adoption Life Cycle (TALC). There is no doubt that those who implement Moore’s concepts and frameworks are much more successful. There is also a lot of agreement that a greatstrategy is necessary but not sufficient. Read more »
A great gotomarket strategy, poorly executed, is destined to fall short of expected results. Geoffrey Moore’s book, Crossing the Chasm, is one of the best strategy books ever on how to market and sell both disruptive and continuous innovation via the Technology Adoption Life Cycle (TALC). There is no doubt that those who implement Moore’s concepts and frameworks are much more successful. There is also a lot of agreement that a greatstrategy is necessary but not sufficient. Read more »
Outsourcing the Marketing Supply Chain
All organizations have a supply chain that produces marketing (print. promotional products and point of sale) materials to market their products and services. The Marketing Supply Chain is often comprised of numerous partners inside and outside of the organization - such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others - all interconnected through often very complex relationships with little to no measurement in efficiency. Read more »
All organizations have a supply chain that produces marketing (print. promotional products and point of sale) materials to market their products and services. The Marketing Supply Chain is often comprised of numerous partners inside and outside of the organization - such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others - all interconnected through often very complex relationships with little to no measurement in efficiency. Read more »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.
ARTICLES
Following the footprints · The Economist
1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context · Leftbrain