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COMPETITIVE GAIN IN THE DEMAND CHAIN

COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence

Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line, as well as how this impacts sales effectiveness, revenue generation and customer retention.

ARTICLES

June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »

November 9, 2010 - 1 of 2: Elements of a Modern Demand Generation Plan... Overview + Buyer-Targeting Context by Adam Needles, Leftbrain
How many posts a week do you find with ‘tips and tricks’ for improving your demand generation program or for leveraging marketing automation technology? These posts are valuable, yet if you are part of the 97-98% of B2B marketers that either are not currently using marketing automation technology or that are not using it successfully – a reality I covered in parts one and two my ‘Real State’ of modern demand generation series – then you’ve got bigger fish to fry. Read more »

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BLOGS

The 21st Century Supply Chain
This blog provides insights on today's supply chain trends and issues. Read more »

Supplychainer
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DOWNLOAD REPORT

Competitive Gain in the Demand Chain Report Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »

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