Marketing Production
Optimisation of all activities related to the production of marketing materials. This includes ‘traditional’ advertising (e.g. TV, press, out of home), digital (e.g. websites, SMS, eMail), point of sale materials, (e.g. merchandising equipment, gifts & incentives, packaging).
- MSc are expert in demystifying the costs and processes of marketing production, establishing transparent and direct relationships with specialist suppliers and enabling organisations to leverage the full value of their spend when negotiating rates and fees.
Marketing Automation
Creating and implementing strategies to automate core marketing processes, including digital asset management, on-line ordering of marketing materials and automated campaign approvals.
- This is a rapidly developing area, with relatively low costs of entry for service providers. MSc have deep knowledge of the supply market and the critical success factors for successfully implementing and optimising automation projects, including extensive knowledge of developing & specifying in-house marketing portals.
Benchmarking and Auditing
Reviewing costs, contract compliance and service delivery for all areas of marketing spend. This service is often used to monitor the performance of suppliers in long-term contractual relationships, particularly for the provision of print management and press production services.
- This service includes the presentation of findings to both client and supplier, and working through an improvement plan to remedy areas of underperformance, to ensure the full benefits expected from a contract are achieved.
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Organisational Excellence
Developing and implementing strategies and plans for the optimisation of the role of Marketing in the delivery of activity plans, and for the optimisation of the role of Procurement in the sourcing of marketing goods and services.
- Encompassing all areas of organisation (structure, roles, competencies, processes, etc.), this service is used to ‘raise the game’ within established organisational environments and to shape resources in less mature situations.
Agency Relationship Management
Focussing on the foundation elements which ensure valuable relationships are sustainable i.e. profitable, stimulating and enduring.
- This includes setting up performance related incentive schemes, introducing activity based costing and establishing standardised ways of working (briefing, reviewing, evaluating, etc.)