Charles Kirchner, Chairman
Charles has an unusually wide span of experience gained in more than twenty-five years in marketing. Commencing his career with BP and P&G, Charles joined Rothmans International where he worked for twelve years in brand and trade marketing roles with the UK and Middle East, culminating in the role of Sales and Marketing Director for Rothmans UK. This was followed by a period in the media industry as Group Marketing Director of the Mirror Newspapers.
He has also worked on the agency side in senior roles as Managing Director of CKBT, Leonardo (subsidiary of Leo Burnett). Prior to founding MSc, he was Managing Director of Agency Assessments International.
