Mtivity Brand Management Seminar - Putting technology at the centre of the marketing supply chain
8th July, 2009
While most marketers admire Amazon, Facebook and Wikipedia they are notoriously reluctant to use technology to help improve their own marketing efficiency. A large part of this is apprehension is driven by the perception of high cost allied to an understandable reluctance to engage with "techies" in long and often incomprehensible projects.
The reality is very different; used properly as a marketing "enabler" appropriate use of technology can be a pain-free way of rapidly driving measurable and significant cost efficiency while gain better visibility and control over campaign activity to ensure that output is consistently "on brand" and minimising the need for costly and time-consuming origination where much of the material already exists. Neither cost or the IT department need be a barrier and in many cases deployment can be proved to save money from the start.
Using practical examples and avoiding "techno-babble" Charles will share recent experience on how technology can be used by time-pressured marketers to save money, time while improving the quality of marketing outputs.
To see full agenda, read here for more
