Embracing a New Age of Procurement - Rainmaker procurement event
15th October, 2009
Most of us understand a new age of procurement has dawned - and with many of the companies we'd like to work with involving both marketing and procurement heads in key decisions, it's no longer possible to dismiss or pacify them with an isolated slide on ROI. In spite of this, our research* confirms it's just a minority of agencies that fully address this fact in their new business processes.
It is clear we must embrace procurement, not as a headache, but as an intrinsic aspect of contemporary corporate behaviour. However with no two procurement departments operating in the same way, and with scrutiny that goes way beyond familiar new business conversation, this is a challenge for many.
The seminar will demystify the role of procurement and draw out best practice guidelines for ensuring that procurement teams work with you, not against you. To ensure informed and stimulating debate, experts will join us from across the procurement field.
Confirmed panellists include: -
- Kerry Millett, Founder of Where
No stranger to innovative ways of working, Kerry has a vast amount of agency experience, including her work as the founding ‘Mother' at agency Mother from 1998, pioneering their new take on client services delivery. Since 2004, in response to challenges facing the marketing industry in general, Kerry has worked with a large number of top 10 agencies on improving process, project management and agency systems - an area that benefits agencies hugely in their dealings with procurement teams. Kerry will be flagging a number of issues that agencies need to address if they want to do more than just pay lip-service to a relationship with procurement
Julie Clarke, owner of MROI
Julie has over 25 years of experience in the marketing and procurement environment, for a number of blue-chip companies, including Unilever and GSK. She has since set up her own company, MROI, which offers consultancy and interim management specifically for procurement teams including Birds Eye, Egg, BT and Premier Foods. Julie is the person to speak with if you're keen to find out more about the intricate workings of procurement departments across a range of sectors.
Martin Handyside, founder of Where
Martin's agency experience includes JWT, Bates and Publicis, and his agency WCSL helped agencies such as BBH get off the ground. Through his consultancy Where, which he co-founded with Kerry Millett and John Stuart, Martin offers a variety of agencies best-practice consultancy on ensuring that they're operationally able to deliver on the demands and objectives of their clients.
Paul Duxbury, Owner of MSC
Paul is a founder of MSC, which specialises in helping marketing and procurement teams improve efficiencies in how they work together, and optimise their marketing investment. He has worked with global brands including Shell, SABMiller, Diageo and Reckitt Benckiser. Paul's specialist topic for the event is helping agencies to communicate with both audiences effectively during the all-important selection process.
Each panellist will lead a discussion on a different aspect of procurement, including communicating with procurement in business development situations, understanding procurement's agenda and structuring your offer to be relevant for both marketing and procurement.
