ISBA - Magic & Logic Seminar
18th September, 2008
Magic & Logic - Understanding sustainable business practices to optimise ROI.
Magic & Logic is a cross-industry initiative focusing on modern sustainable business practices that enable marketing, procurement and agency teams to optimise creative excellence and financial efficiency.
Course content
- The marketing supply chain - and the roles and responsibilities of each link in the chain
- The hopes and fears of stakeholders and participants
- The pounds and pence of creative communications
- Effective change transition process - evolution vs. revolution
What you will learn
- Managing the money without killing the goose that lays the golden egg.
- Determining precisely where your organisation is, and what to do next.
- How marketing and procurement can work together to get outstanding communications, while managing financial resources effectively.
Key benefits
- Individuals will gain an understanding of the crucial links between cost and value, and practical knowledge of the soft and hard skills that lead to success.
- Organisations will benefit from improved marketing supply chain relationships, leading to greater marcomms ROI.
