ISBA - Decoupling Press Production from your agency
8th October, 2008
A practical guide to de-coupling press production from your agency
How to convert the theory of print and pre press production de-coupling into a workable and relevant action plan with measurable benefits for your organisation.
Course content
- What is de-coupling and what are the overall benefits
- How do you know if de-coupling pre-press and art working from your agency is appropriate for your organisation?
- 7 steps to a successful de-coupling project
- "Warts and all" case study with input from both a real client and a production supplier organisation
- Learning from experience. Practical do's and don'ts.
- Interactive session to help delegates start to plan their own de-coupling initiative
Benefits to individual
Although an area of significant spend, the world of print production is often shrouded in mystery to marketing and procurement professionals alike. This workshop will give individuals a no-nonsense grounding in the field with emphasis on how to unlock demonstrable value with no compromise to agency relationships, creative quality or speed of delivery.
Benefit to organisation
De-coupling typically generates cost efficiencies equivalent to 2-3% of overall annual marketing spend with no adverse impact on activity levels or quality of communication. As part of the same process achieve measurable improvements in transparency and marketing accountability.
