E-Sourcing Made Easy
7th July, 2009
Introducing e-purchasing into tricky areas of spend can result in savings if approached correctly Click here to read more…
Don't let 'Logic' become the weakest link in your marketing supply chain
6th July, 2009
Whether the recession is as bad as we feared, is bottoming out, or has much worse to offer, one thing is assured, most brands are financially challenged right now and looking for ways to stay profitable and deliver some good news to share holders.…
Quick Clicks - How to Buy Digital
10th February, 2009
Jane Simms writes an article on the fast-moving world of digital marketing and how it is changing rapidly. How can buyers keep up? Richard Holden, Director at MSC has been interviewed for this article and provides insight into how this can…
Making Sense Of Leadership
13th November, 2008
Paul Duxbury reviews 'Making Sense of Leadership', written by Esther Cameron and Mike Gregg. This book is about understanding different leadership styles to improve your leadership effectiveness. So, if this is to be more than just another entry in a…
How to Control Your Marketing Spend
29th October, 2008
Charles Kirchner explains how buyers can get better value from their marketing spend. With the wintry economic conditions it is a good time for Procurement to revisit the troublesome task of bringing marketing spend under better control. Done well it…
The Marketing Services Supply Chain: Delivering the Best with Less
8th October, 2008
Charles Kirchner recalls the previous recession and gives tips on how to save money in the marketing services supply chain without losing quality. What is of interest to the current generation of marketing leaders is what will happen over the next…
Transforming Marketing Procurement White Paper
16th January, 2008
For the typical Chief Purchasing Officer, the performance of their organisation in procuring marketing services has been more likely to receive a ‘problem child’ than a ‘responsible citizen’ rating. Unlike other key areas of…
Magic & Logic: Bridging the Marketing Gap
18th October, 2005
CHARLES KIRCHNER reminds marketers that there are two sides to their work: creative ‘magic' and operational marketing ‘logic'. In order to impress finance departments marketers must take the logical aspect of their work seriously. An…
