Making Sense Of Leadership
13th November, 2008
Paul Duxbury reviews 'Making Sense of Leadership', written by Esther Cameron and Mike Gregg. This book is about understanding different leadership styles to improve your leadership effectiveness. So, if this is to be more than just another entry in a…
How to Control Your Marketing Spend
29th October, 2008
Charles Kirchner explains how buyers can get better value from their marketing spend. With the wintry economic conditions it is a good time for Procurement to revisit the troublesome task of bringing marketing spend under better control. Done well it…
The Marketing Services Supply Chain: Delivering the Best with Less
8th October, 2008
Charles Kirchner recalls the previous recession and gives tips on how to save money in the marketing services supply chain without losing quality. What is of interest to the current generation of marketing leaders is what will happen over the next…
Transforming Marketing Procurement White Paper
16th January, 2008
For the typical Chief Purchasing Officer, the performance of their organisation in procuring marketing services has been more likely to receive a ‘problem child’ than a ‘responsible citizen’ rating. Unlike other key areas of…
Magic & Logic: Bridging the Marketing Gap
18th October, 2005
CHARLES KIRCHNER reminds marketers that there are two sides to their work: creative ‘magic' and operational marketing ‘logic'. In order to impress finance departments marketers must take the logical aspect of their work seriously. An…