MSc

MSC

E-Sourcing Made Easy

7th July, 2009

Introducing e-purchasing into tricky areas of spend can result in savings if approached correctly Click here to read more…

> Read More

Don't let 'Logic' become the weakest link in your marketing supply chain

6th July, 2009

Whether the recession is as bad as we feared, is bottoming out, or has much worse to offer, one thing is assured, most brands are financially challenged right now and looking for ways to stay profitable and deliver some good news to share holders.…

> Read More

Quick Clicks - How to Buy Digital

10th February, 2009

Digital Procurement

Jane Simms writes an article on the fast-moving world of digital marketing and how it is changing rapidly. How can buyers keep up?  Richard Holden, Director at MSC has been interviewed for this article and provides insight into how this can…

> Read More

Making Sense Of Leadership

13th November, 2008

Paul Duxbury reviews 'Making Sense of Leadership', written by Esther Cameron and Mike Gregg. This book is about understanding different leadership styles to improve your leadership effectiveness. So, if this is to be more than just another entry in a…

> Read More

How to Control Your Marketing Spend

29th October, 2008

All for One

Charles Kirchner explains how buyers can get better value from their marketing spend. With the wintry economic conditions it is a good time for Procurement to revisit the troublesome task of bringing marketing spend under better control. Done well it…

> Read More

The Marketing Services Supply Chain: Delivering the Best with Less

8th October, 2008

Delivering the Best for Less

Charles Kirchner recalls the previous recession and gives tips on how to save money in the marketing services supply chain without losing quality. What is of interest to the current generation of marketing leaders is what will happen over the next…

> Read More

Transforming Marketing Procurement White Paper

16th January, 2008

Medal

For the typical Chief Purchasing Officer, the performance of their organisation in procuring marketing services has been more likely to receive a ‘problem child’ than a ‘responsible citizen’ rating. Unlike other key areas of…

> Read More

Magic & Logic: Bridging the Marketing Gap

18th October, 2005

Magic & Logic

CHARLES KIRCHNER reminds marketers that there are two sides to their work: creative ‘magic' and operational marketing ‘logic'. In order to impress finance departments marketers must take the logical aspect of their work seriously. An…

> Read More

MSc Home | Contact us
© 2010 Marketing Supply Chain | 35 Gresse Street, London W1T 1QY | +44 (0)20 7299 1650