MSc

The Marketing Services Supply Chain: Delivering the Best with Less

8th October, 2008

Charles Kirchner recalls the previous recession and gives tips on how to save money in the marketing services supply chain without losing quality. What is of interest to the current generation of marketing leaders is what will happen over the next few months, and maybe years. Are there lessons from the last nig downturn some 15 years ago that have the faintest relevence to the present, or have the intervening massive changes, particularly in technology, invalidated any comparisons?

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