Magic & Logic: Bridging the Marketing Gap
18th October, 2005
CHARLES KIRCHNER reminds marketers that there are two sides to their work: creative ‘magic' and operational marketing ‘logic'. In order to impress finance departments marketers must take the logical aspect of their work seriously. An obvious paradox is that while 'magic' captures more than 80% of conventional marketers' time and attention, it is 'logic' that accounts for more than 80% of marketing spend.
Other Press articles
- E-Sourcing Made Easy
- Don't let 'Logic' become the weakest link in your marketing supply chain
- Quick Clicks - How to Buy Digital
- Making Sense Of Leadership
- How to Control Your Marketing Spend
- The Marketing Services Supply Chain: Delivering the Best with Less
- Transforming Marketing Procurement White Paper
- Magic & Logic: Bridging the Marketing Gap
