Transforming Marketing Procurement White Paper
16th January, 2008
For the typical Chief Purchasing Officer, the performance of their organisation in procuring marketing services has been more likely to receive a ‘problem child’ than a ‘responsible citizen’ rating. Unlike other key areas of spend, marketing has historically been largely beyond the influence of procurement.”
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- The Marketing Services Supply Chain: Delivering the Best with Less
- Transforming Marketing Procurement White Paper
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