MSc

How to Control Your Marketing Spend

29th October, 2008

Charles Kirchner explains how buyers can get better value from their marketing spend. With the wintry economic conditions it is a good time for Procurement to revisit the troublesome task of bringing marketing spend under better control. Done well it is possible to transform this notoriously difficult category of complex and often inefficient spend into an area of best practice. And with the current downturn the ability to effectively manage marketing costs will start to separate the winners from the losers.

> Read More