Quick Clicks - How to Buy Digital
10th February, 2009
Jane Simms writes an article on the fast-moving world of digital marketing and how it is changing rapidly. How can buyers keep up? Richard Holden, Director at MSC has been interviewed for this article and provides insight into how this can be done.
Digital is the most complex and dynamic area of marketing. It has many facets - the broadest splits are between creative, media and technical - and it is changing almost daily, making it one of the most challenging and exciting areas for purchasers. So what is it like and what do you need to know if you take on responsibility for this category?
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