MSc

Don't let 'Logic' become the weakest link in your marketing supply chain

6th July, 2009

Whether the recession is as bad as we feared, is bottoming out, or has much worse to offer, one thing is assured, most brands are financially challenged right now and looking for ways to stay profitable and deliver some good news to share holders. What happens over the next few months, and probably the next year or so, will be of
critical interest to senior marketers, chief planning and financial officers, and chief
executives.

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